After Banks And Carmakers, British Bakery Adopts Bitcoin


Dariusz Z. | Feb 24, 2021 at 7:05 UTC

Fans of sweet pastries and digital gold in UK city Leeds can now tend to both passions at a local bakery that has just adopted Bitcoin as a form of payment.

According to a February 22nd report by local news outlet Evening Post, Project D co-owner Max Poynton said that he expects more bakeries to start accepting Bitcoin in the future:

We pride ourselves on being forward-thinking and we think we could be the first bakery in the UK to accept virtual payments, but we certainly won’t be the last.  […] Ever since we moved our operation online, we have been busier than ever, which just proves that customers want that simplicity, so the next logical step was to accept an online currency.

Poynton was referring to United States electric car manufacturer Tesla. Earlier this month, the firm announced that had bought $1.5 billion worth of bitcoin, with plans to accept the cryptocurrency for payments in the future.

Project D won the Lloyds Bank Small Business of 2020 awards after growing its annual turnover by 300% in 2020, when in response to the pandemic, the bakery shifted a chunk of its operations onlin:.

It’s clear that today’s customers are tech-savvy and prefer to do their shopping and browsing online. The natural progression from this is to start offering cryptocurrency and we’re really looking forward to seeing just how many people are willing to purchase in this way. […] We want Project D to be as successful and well respected as Tesla and Rolex, so we are very happy to be following in their footsteps.

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